Zakeke survey underscores opportunities for virtual technology

Zakeke survey underscores opportunities for virtual technology

Zakeke Hall: N14 - N19 Stand: C40

Consumers are looking for options such as:

  • 36% of Americans want to see other products they might like based on items they’ve viewed.
  • 32% want the option to customize their purchase.
  • 29% want to view other items often purchased with the product they are currently viewing.

Furniture, which has in recent years, started to become more popular to shop for online, continues this upward mobility, so retailers in this space must ensure they have the tools (2D, 3D, AR) necessary for customers to interact with that will better inform their purchase. Moreover, one in six Americans over 35 years old listed furniture as something they need to visualize before purchasing online.

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