Turkish e-commerce: A quick overview

Turkish e-commerce: A quick overview

15 Jun 2022
Direct Link Hall: N14 - N19 Stand: C86

When looking at Turkey – the number of e-commerce users was 41 million in  2021 and is expected to increase by 42%, to 58 million by 2025. The top 3 interests of online shoppers in Turkey are the same as in UK – clothing, shoes, food & drinks.  

The Turkish consumer is keen to do research before making a purchase online. 78 percent of the consumer are checking customer reviews before their purchase. A big difference between the UK  customer and the Turkish customer is that 67% of Turkish customers prefer express delivery,  whereas in the UK this is only important for 25% of online customers.  

Fashion is king

The biggest category in Turkish e-commerce is Fashion with about US$3 billion net sales in 2020.  Trendyol.com is the largest player of the top 10 online stores in Turkey, in terms of growth,  Stradivarius.com takes the lead position. 

News for You

View all Content Hub
  • You can't not be here, it's one of those places that if you work in software or work in ecommerce you have to be here
  • "The content, people and footfall has been amazing. Every single year it gets bigger and better."
  • The quality of the delegates have been excellent. You've got a lot of Manager and Director roles in attendance
  • "It's a buzzing event. It's the who's who in the retail industry"
    Oracle NetSuite
  • Seamless, very efficient, and the audience we're looking for. Perfect.
    Dubai Commercity
  • In terms of the footfall, it's by far the biggest business Show that we do
  • It's been really busy, all the conversations we have had are with people that are looking for solutions and have got problems to solve
  • We have had lots of really good conversations with relevant brands for us, there’s a lot of people attending, both our partners that we can just network with, but also our customers and prospects.
  • It's a much larger scale than what I was expecting, the atmosphere has been buzzing
    Hermes UK
  • We are super satisfied. We've been able to actually meet our customer and potential customers and the target group is spot on
    DS Smith ePack

Sponsors & Partners

We couldn't run the event without the support of our fantastic sponsors & partners

Countdown to UK's biggest retail, eCommerce and marketing technology event

Register Now