Co-located with Technology for Marketing

18 - 19 September 2024
ExCeL London

18 - 19 September 2024
ExCeL London

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04 Mar 2024

Are You Strategising Growth This Year?

Are You Strategising Growth This Year?

IMRG’s recent session highlighted key insights for eCommerce growth:

🎧 Listen to the Full Session 


In This Session:

  • eCommerce Downturn: 2022 saw negative growth in the UK's eCommerce sector, largely due to comparison with pandemic sales in 2021.

  • Economic Impact: Rising inflation and the cost-of-living crisis suppressed growth, favouring budget retailers.

  • Forecast Reality: Initial growth forecasts for 2022 fell short, indicating the significant influence of economic conditions.

  • Strategic Shifts: Retailers are exploring new categories like home & garden and prioritising customer acquisition.

  • Comprehensive Measurement: Guest speaker from Entropy Consulting advocated for marketing mix modelling alongside last-click attribution.

  • Future Outlook: Forecasts hint at mild positive growth by 2022 end, but economic challenges persist.

Adapting strategies and embracing comprehensive measurement are crucial for eCommerce growth amidst economic uncertainties.

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