Parcel Monitor: Top E-Commerce Trends to Watch this Summer
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The summertime is finally here which means customers are out enjoying their vacations and spending less time on their devices online shopping. As such, this is the optimal time for businesses to review and assess their current e-commerce strategies to continuously meet consumers’ changing habits and expectations whilst remaining profitable.
With that in mind, Parcel Monitor has acquired the latest e-commerce trends to look out for this summer that will come in handy for businesses to maximize their sales in the months to come.
Here are some of the highlights:
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Mobile wallets continue to dominate payments: The adoption of mobile wallets has outpaced that of credit cards in many growing markets around the world. In-store mobile payments usage has also grown by 29% in 2021 and is expected to have an increasing trend in the years to come.
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Big data plays a role in creating personalized experiences: Brands have realized the growing need for something called “e-commerce personalization”. This involves the gathering of data about the consumer base and segmenting them into groups.
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The rise of micro-fulfillment Centres (MFCs): MFCs aspire to speed up the last-mile delivery by bringing the product closer to the consumers. Some of the benefits of MFCs include enhanced supply chain competitiveness, reduced shipping costs and better customer satisfaction.
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A greater emphasis on sustainability & social responsibility: Many companies have begun to experiment with environmentally friendly and long-term sustainable techniques. For instance, e-commerce businesses can offer sustainable shipping options and improve their waste management.
Get the latest e-commerce summer trends here!
About Parcel Monitor
Parcel Monitor is the leading platform for e-commerce logistics insights. By leveraging on our data capabilities, Parcel Monitor creates an open space for the ecosystem to discover, collaborate and innovate.
Through data and the collective wisdom of the community, we believe we can inspire change in e-commerce logistics and deliver a better experience for consumers, merchants, and carriers.
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