Guidance, not guesswork.
Unsurprisingly, over 70% of our Marketer Toolkit survey respondents told us that at a time of volatility, it is harder to plan for the long term.
With insights drawn from over 1000 marketers, more than 20 global CMOs and analysis of our proprietary research and best practice, the Marketer's Toolkit shares actionable advice on how to rebuild and thrive in the current marketing environment.
We share implications, takeaways, data-led insights, CMO and expert commentary, supporting case studies and potential pitfalls for six key themes affecting marketers:
- Responding to the recession
- Staying effective in the age of e-commerce
- Engaging at-home consumers
- Succeeding in the closed web
- Structuring for volatility
- Finding the white space in wellness
Don't miss David Tiltman, VP Content - WARC session on:
The Marketer's Toolkit 2021
Day 2 - 3rd March
When: 11:10am - 11:35
Track: eCommerce Marketing: Strategies for Growth Track
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In a year that is to set be unpredictable, Starcom outlines the key tensions consumers will be facing, in latest insight report15 Feb 2021London, UK – 15th February 2021: Starcom UK has released its consumer insights report: A Look Ahead to 2021.
04 Feb 2021 eCommerce Expo Lenovo Executive Q&A: Ajit SivadasanAjit Sivadasan is vice president and general manager of the Lenovo.com eCommerce business at Lenovo. As a founding executive of Lenovo’s global online strategy, Ajit leads a global team that has helpe ...