Guidance, not guesswork.
Unsurprisingly, over 70% of our Marketer Toolkit survey respondents told us that at a time of volatility, it is harder to plan for the long term.
With insights drawn from over 1000 marketers, more than 20 global CMOs and analysis of our proprietary research and best practice, the Marketer's Toolkit shares actionable advice on how to rebuild and thrive in the current marketing environment.
We share implications, takeaways, data-led insights, CMO and expert commentary, supporting case studies and potential pitfalls for six key themes affecting marketers:
- Responding to the recession
- Staying effective in the age of e-commerce
- Engaging at-home consumers
- Succeeding in the closed web
- Structuring for volatility
- Finding the white space in wellness
Don't miss David Tiltman, VP Content - WARC session on:
The Marketer's Toolkit 2021
Day 2 - 3rd March
When: 11:10am - 11:35
Track: eCommerce Marketing: Strategies for Growth Track
News for You
30 Mar 2021 Ben Sillitoe, Journalist, Sillitoe MediaIn March 2021 alone, two of the UK’s largest retailers announced major international eCommerce plays with Marks & Spencer expanding online to 46 new markets, and B&Q revealing plans to launch physical ...
25 Mar 2021 Michelle WhelanAfter March virtual, we caught up with Michelle Whelan, UK CEO, VMLY&R COMMERCE. Hear her fascinating insights on how social commerce is evolving and the impact of COVID-19. Plus an inside scoop on th ...
Providing fast, always-on, personalized shopping experiences has traditionally been challenging. To develop loyal, repeat customers, online businesses need to be prepared to personalize their interac ...
11 Mar 2021 Ben Sillitoe, Journalist- Sillitoe MediaTwo weeks ago, eCommerce Expo 2021 virtual, in association with Technology for Marketing became a platform to voice collaborative insights on what’s really happening in the digital commerce world. Rea ...