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Navigate through uncertainty with the Marketer's Toolkit 2021

Navigate through uncertainty with the Marketer's Toolkit 2021

04 Feb 2021
eCommerce Expo Marketing
WARC - Marketeer's Tool Kit 2021

Guidance, not guesswork.

Unsurprisingly, over 70% of our Marketer Toolkit survey respondents told us that at a time of volatility, it is harder to plan for the long term.

With insights drawn from over 1000 marketers, more than 20 global CMOs and analysis of our proprietary research and best practice, the Marketer's Toolkit shares actionable advice on how to rebuild and thrive in the current marketing environment.

We share implications, takeaways, data-led insights, CMO and expert commentary, supporting case studies and potential pitfalls for six key themes affecting marketers:

  • Responding to the recession
  • Staying effective in the age of e-commerce
  • Engaging at-home consumers
  • Succeeding in the closed web
  • Structuring for volatility
  • Finding the white space in wellness

Read the full article here
 

Don't miss David Tiltman, VP Content - WARC session on:
The Marketer's Toolkit 2021
Day 2 - 3rd March
When: 11:10am - 11:35 

Track: eCommerce Marketing: Strategies for Growth Track 

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