Your Month in eCommerce and Marketing
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Canva Enhances Toolset with New AI Features
Canva, an absolute favourite design tool among marketers, has expanded its suite with new AI-powered tools. The latest update includes features for creating AI-generated graphics, images, and videos, an enhancement stemming from their earlier Magic Studio upgrade. Additionally, the new 'Magic Write' feature allows users to generate customized text content, similar to capabilities seen in tools like ChatGPT, tailored to specific brand voices. Canva's aim to be a more comprehensive "all-in-one" design tool is evident with these introductions, which also include the ability to automatically generate highlights from video clips.
Instagram Introduces Exclusive Live Broadcasts for Close Friends
Instagram has rolled out a new feature allowing users to host Live broadcasts exclusively for their Close Friends list. This update provides a more intimate broadcasting experience, akin to a private group FaceTime call, enabling users to stream alongside up to three other accounts. Previously, Live videos were accessible to all followers or the public if the account was set to public. This change targets users seeking privacy, offering them the freedom to share without broader audience scrutiny, such as in personal influencer content or private study sessions.
IMRG Report Highlights AI's Growing Impact in eCommerce
A new study from IMRG indicates a significant shift towards AI integration within the eCommerce sector. The survey, involving 1,000 UK shoppers, found that 86.2% acknowledge AI personalization features as influential in their purchasing decisions. This data underscores the evolving landscape of online shopping, where AI tools are becoming increasingly critical in enhancing consumer experiences and optimizing engagement.
Meta Expands AI Offerings with New Business Tools
Meta is pushing further into AI technology with the introduction of new tools aimed at enhancing business communications and content creation. These include AI chatbots built on Meta Llama 3 for Messenger, designed to streamline customer interactions and support. Additionally, Meta has launched new business messaging capabilities to organize and send paid marketing messages, along with a Threads API that enables scaled content sharing for businesses and creators. These tools, set to be integrated across Meta’s platforms, reflect the company’s ongoing commitment to leveraging AI for business growth and customer engagement.
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Latest News
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Shaun Loughlin, Head of eCommerce at LeMieux, shares his 20-year journey in retail and eCommerce, emphasising international expansion strategies. -
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Discover how Deliveroo enhances grocery delivery by partnering with retailers, offering logistics, and advanced tech integration, ensuring fast and reliable customer service. -
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Explore how increasing discount usage in eCommerce is impacting revenue growth in 2024. Discover the trends, challenges, and strategies retailers are employing to navigate tough trading conditions. -
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Big Bus Tours transformed its digital marketing amid COVID-19, leveraging local insights and tech innovations. The result? Increased revenue, higher click-through rates, and record-breaking digital pe ... -
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We are thrilled to reveal the initial category finalists for the 2024 eCommerce Awards. -
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Bite-size updates on what happened in marketing and eCommerce this month, to keep you ahead of the curve and inform your campaigns. -
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Meet SJ, AllSaint's Global Leader in CX, Fraud & D2C, as she tells you more about implementing AI at a major British fashion retailer, as well as strategies for payment security and fraud prevention -
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The UK eCommerce market has underperformed in 2024, with actual revenue growth consistently below forecasts, though some sectors like health & beauty show resilience and potential for improvement. -
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Insights on the transformative impact of generative Artificial Intelligence in eCommerce from daily applications to long-term implications. -
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Meet Giovanni, Head of eCommerce Media Europe at Lipton as he shares valuable insights into effective eCommerce strategies and balancing creativity with data-driven decisions. -
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A comprehensive examination of the advantages and limitations of Amazon advertising. -
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Meet Robert Manning, Head of Direct to Consumer & eCommerce at Biotiful, who's spearheading the launch of ambient products through DTC channel in the rapidly growing gut health market. -
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In a recent conference session, Andrew Ostcliffe, Oxfam's Head of eCommerce & Retail Innovation, shared key strategies for managing rapid eCommerce growth while integrating with physical store offerin ... -
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In this conference Helen Slaven, Chief Revenue Officer at Poq, and Jennifer North, Head of Digital Experience at Hobbycraft, shared valuable insights into the pivotal role of mobile apps in driving cu ... -
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2024 started off badly for eCommerce sales in the UK and it looked like demand might actually be getting even more suppressed; a real blow to a market that has seen 35 consecutive months of negative m ... -
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If you haven’t started your entries already to the eCommerce Awards there is still plenty of time to start your winning journey… -
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Recognising excellence in the world of eCommerce the ceremony will take place after day one of eCommerce Expo. -
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Explore Martin's journey into AI, and discover his insights on integrating AI into business operations and how can AI enhance creativity. -
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Learn eCommerce success essentials from Chloë Thomas: adapt, profit, engage. Test and innovate to thrive in today's competitive market. -
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As I mentioned in a previous article, eCommerce is going through a tough period at the moment. Following the huge growth online during the lockdowns, it has fallen away consistently as we’ve entered a ... -
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Discover essential insights into eCommerce talent sourcing trends with Andy Davies, from Vertical Advantage. Learn about salary shifts, leadership gaps, and strategies for sustainable growth. -
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IMRG’s recent session highlighted key insights for eCommerce growth: 🎧 Listen to the Full Session In This Session: eCommerce Downturn: 2022 saw negative growth in the UK's eCommerce sector, largel ... -
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Learn how to go composable with Lampoo, luxury second-hand fashion retailer. -
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With trading conditions proving to be very difficult over the past few years, it was perhaps a surprise that peak trading fell in line with forecasts for online retail. -
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Discover key insights with Paul Walsh, Founder of All Things Amazon. -
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Meet Paul Kirby, Trustpilot's Enterprise Customer Success Manager, sharing his journey from media advertising to guiding eCommerce leaders through reviews. -
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IMRG reveal industry customer acquisition rates, how long customers should be staying with you, and if you’re spending too much to acquire new customers. This session uses IMRG’s unique market dataset ... -
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Meet Manuel, the Director of Client Strategy at Bloomreach. -
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Brands that succeed in 2024 are likely to be those that connect brand and customer experiences seamlessly, digitally and physically in everyday life: at home, in play, in retail, and more. Faced with ... -
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A pretty good Christmas for retailers, but… For many retailers selling in the UK market, the past few years have been notable for a clear dip in customer demand; the economic downturn has been reflec ...
