Your Month of August in eCommerce
)
Next’s first half-year growth in cross-border & online sales
While brands like Asos and Boohoo struggle with online sales, Next is experiencing significant digital growth, particularly internationally. Often described as "a boring brand and an exciting business" by the Economist, Next's in-store full-price sales are declining, but its online sales are flourishing.
The retailer attributes this success to the international expansion of the Next brand, the development of new brands and licenses, and the revenue generated from the Total Platform (which allows other brands to use Next's large-scale IT, warehousing, and distribution infrastructure for their own e-commerce operations) and its associated equity investments.
Amazon Ads and TikTok Partner to Launch In-App Shopping with 'Buy Now' Feature
Amazon Ads has introduced a "Buy Now" feature, allowing TikTok users in the U.S. to purchase directly through TikTok Shop. This experience aims to simplify the shopping journey, reducing friction between discovery and purchase. Users can complete their transactions without leaving the TikTok platform.
The collaboration underscores the growing trend of social commerce, where content and commerce come together to create a more integrated, efficient shopping experience for consumers.
Protests at Temu's Guangzhou Offices
At the end of July, Temu's Guangzhou offices saw a dramatic protest by hundreds of Chinese sellers frustrated over fines and refund policies that severely impacted their profits. These policies include penalising merchants for refund requests and complaints, as well as refunding customers without requiring product returns.
About 80 sellers breached security, reaching the 30th floor to confront executives, but failed to secure a meeting. The protest halted office work until police intervention led to the merchants' departure. The incident highlights growing tensions between the eCommerce platform and its sellers.
What does the Google Anti-Trust Trial mean for you?
The recent ruling against Google in early August marks a pivotal moment for digital marketing. As judges challenge Google's dominance in search and advertising, this trial could significantly reshape SEO strategies and advertising practices. With Google’s market share under scrutiny, the outcome may lead to increased search engine diversity and stricter regulations on data usage and ad targeting.
Marketers should stay informed, diversify their strategies, and focus on providing value and enhancing user experience to successfully navigate the potential shifts in the digital landscape.
Latest News
-
)
Explore Martin's journey into AI, and discover his insights on integrating AI into business operations and how can AI enhance creativity. -
)
Learn eCommerce success essentials from Chloë Thomas: adapt, profit, engage. Test and innovate to thrive in today's competitive market. -
)
As I mentioned in a previous article, eCommerce is going through a tough period at the moment. Following the huge growth online during the lockdowns, it has fallen away consistently as we’ve entered a ... -
)
Discover essential insights into eCommerce talent sourcing trends with Andy Davies, from Vertical Advantage. Learn about salary shifts, leadership gaps, and strategies for sustainable growth. -
)
IMRG’s recent session highlighted key insights for eCommerce growth: 🎧 Listen to the Full Session In This Session: eCommerce Downturn: 2022 saw negative growth in the UK's eCommerce sector, largel ... -
)
Learn how to go composable with Lampoo, luxury second-hand fashion retailer. -
)
With trading conditions proving to be very difficult over the past few years, it was perhaps a surprise that peak trading fell in line with forecasts for online retail. -
)
Discover key insights with Paul Walsh, Founder of All Things Amazon. -
)
Meet Paul Kirby, Trustpilot's Enterprise Customer Success Manager, sharing his journey from media advertising to guiding eCommerce leaders through reviews. -
)
IMRG reveal industry customer acquisition rates, how long customers should be staying with you, and if you’re spending too much to acquire new customers. This session uses IMRG’s unique market dataset ... -
)
Meet Manuel, the Director of Client Strategy at Bloomreach. -
)
Brands that succeed in 2024 are likely to be those that connect brand and customer experiences seamlessly, digitally and physically in everyday life: at home, in play, in retail, and more. Faced with ... -
)
A pretty good Christmas for retailers, but… For many retailers selling in the UK market, the past few years have been notable for a clear dip in customer demand; the economic downturn has been reflec ... -
)
What does it take to gain 1 million active mobile app users monthly? How do you reach the ability to deploy any applications or API changes worldwide in 5 minutes or less? Well, Formidable’s Director ... -
)
Discover the secrets behind Pandora's colossal success as the world's largest jewellery brand in a session titled "How Product Information Management Powers Pandora's Global Retail Growth." The world’ ... -
)
Explore the dynamic landscape of Cross-Border eCommerce and its role in unlocking global growth. This expert panel discusses key strategies, technologies, and trends, offering valuable insights for bu ... -
)
Moonpig's Director of New Markets & Ventures, Alexander Toft, shared invaluable insights during the conference session on "Taking an established brand to new markets." Here are the key takeaways: Star ... -
)
The Livestreaming eCommerce market in China is forecast to reach 700bn RMB (£80bn) in 2023, roughly equivalent to the entire eCommerce market of South Korea. Chinese consumers show an increasing appet ... -
)
Discover key insights with experts from Propeller, Boots Media Group, Microsoft and NielsenIQ -
)
Henry is a fixture in millions of homes in the UK, and part of their success can be attributed to the hyper-focused view on their customers’ experience and loyalty. -
)
A checklist for improving your key KPIs with Composable commerce while avoiding the most common pitfalls - drawing from practical experience from Lars Petersen, CEO of Uniform, Tomas A. Krag and Malgo ... -
)
In today's highly competitive world, where customers have numerous options and heightened expectations, retailers face the challenge of fostering mutually valuable and long-term relationship with thei ... -
)
In this session, uncover how Sitecore Commerce breaks away from the one-size-fits-all approach, empowering brands with unique products to maintain their distinctiveness and deliver unmatched customer ... -
)
Explore the aftermath of Black Friday 2023 with Andy Mulcahy's analysis. -
)
Dive into the dynamic world of eCommerce with Chloë Thomas, renowned Author and Podcast Host of eCommerce MasterPlan, as she moderates a panel discussion featuring David Meakin, Head of Partnerships & ... -
.png/fit-in/500x500/filters:no_upscale())
Bite-size updates on what happened in eCommerce this month, to keep you ahead of the curve and inform your campaigns. -
)
Unlock the power of Artificial Intelligence in commerce growth with Shaun McCran, Head of Commerce Product Marketing for Europe at Adobe. -
.png/fit-in/500x500/filters:no_upscale())
In retail, leaders constantly grapple with challenges and opportunities that compel them to reconsider their commerce strategies. This eCommerce Expo Keynote, chaired by Andrew McClelland, hosted Dean ... -
)
Elevate your customer engagement strategy with Anish Chadda, VP of Product at MessageBird -
)
Join us for this session with Nick Hague, Author, Director, and Podcast Host of B2B International and The B2B Insights Podcast, as he unveils the secrets to supercharging your B2B brand experience !
