As the excitement builds for this year’s eCommerce Expo and Technology for Marketing, Gavin Warwick, European Partnership Manager at supply chain software provider SmartFreight explains what’s exciting him about the industries today as well as the trends helping shape the future.
What industry trends are you looking forward to seeing at this year’s eCommerce Expo and Technology for Marketing?
Coming from a distribution logistics and IT background, this is an area of personal interest, so speaking with the eCommerce community to understand what their present challenges are and how they are hoping to address them will be on our radar. The ongoing digitisation of the warehouse and distribution environments will no doubt be a key conversational topic for us too.
What are the biggest challenges facing eCommerce retailers heading into Q4 and peak season?
The supply chain has become increasingly visible and important for so much of our economy in recent years, and eCommerce is no exception. This isn’t just in terms of the last mile and customer experience, something we have been speaking a lot about over the past number of years, but increasingly also from a sourcing and manufacturing perspective. I think a lot of companies are taking a step back and having a wholesale review of what they do, why they do it and how they can improve and build in both increased efficiency and resilience to their supply chains. There are many variables at play and understanding their relative importance to your business is critical when reviewing your supply chain and associated processes.
What is most exciting to you about the eCommerce and digital marketing industry right now?
It has to be the benefits of AI. The ability to identify trends in what customers purchase, and personalise customer recommendations based on past purchase histories, results in higher customer satisfaction. Not to mention the support for merchants with their stock levels and route optimisation for delivery fleets. AI can play a key role in predicting and managing frequent disruptions within the supply chain.
Why is it important to bring the industry together at events like eCommerce Expo and Technology for Marketing?
Exhibitions are vital for businesses because they allow for face-to-face interactions, leading to more meaningful connections. They offer unique opportunities not available through other marketing channels as well as offering the chance to stay abreast of industry trends.
What’s the best piece of advice you would give to new people joining the industry?
The eCommerce sector is still in its infancy, it is fast-paced and dynamic and it offers a vast array of roles that will offer exciting and rewarding careers catering for individuals from all kinds of backgrounds and skill sets. For me, this is its attraction. For those willing to roll up their sleeves and make a difference, there will be a niche for you. It’s probably a bit of a cliché, but understand what you're passionate about, find a role that reflects this interest, and grow your career from here.
Meet the SmartFreight team on stand H62:
Latest News
-
Meet Our Exhibitors: BigCommerce's Mark Adams
02 Oct 2024Mark Adams, senior vice president and general manager of EMEA at eCommerce platform BigCommerce talks to us about the industry trends he was excited to see during the show and the exciting development ... -
Meet Our Exhibitors: Nibble's CEO Rosie Bailey
02 Oct 2024Rosie Bailey, Founder & CEO at AI negotiation platform Nibble, talks about what she found most insightful from the show and the hottest trends driving developments in eCommerce and marketing. -
Meet Our Exhibitors: SCAYLE's Craig Smith
02 Oct 2024Craig Smith, Country Manager UK & Ireland at enterprise commerce platform SCAYLE, shares his insights on the hottest trends in eCommerce and marketing and offers advice for newcomers entering the indu ... -
Anna Sutton, Co-founder & CEO of data and analytics platform The Data Refinery talks about the challenges eCommerce retailers are facing ahead of peak season and the importance of industry events in b ...
-
Harshal Shah, CEO and Founder of virtual assistant service ECOMVA talks about the trends he found most interesting during the show and his best pieces of advice as we head on into peak season.
-
Hugo Borensztein, Co-founder & CEO of 3D visualisation tool Omi, talks about what he’s most looking forward to from this year’s eCommerce Expo and Technology for Marketing and the advice he’d give for ...
-
Sam Theakston, Director at B2 Agency, discusses what he’s most looking forward to at the events and the critical challenges facing eCommerce retailers ahead of peak season.
-
Eva Palatinsky, Founder and CEO of Globalfy, shares what excites her most in the current eCommerce and marketing landscape and the top advice for newcomers to the fields.
-
Zaria Parvez: Senior Global Social Media Manager at Duolingo – Creativity, Community, and Social Media Strategy
11 Sep 2024 Laura DazonMeet Zaria Parvez, the mastermind behind Duolingo's viral social media success, who grew their TikTok from 50K to over 11M followers. Discover how she transformed Duolingo into a social-first brand, c ... -
Lucas van der Schalk, CEO at circular plastics solution provider Corplex highlights the biggest trends and challenges within eCommerce and marketing and what’s exciting him the most in those industrie ...
-
We spoke to Dorota Wróbel, Chief R&D at digital marketplace G2A on what she’s looking forward to most about the show and the importance of bringing the community together at the event.
-
Is The Future of eCommerce Looking a Bit Brighter?
10 Sep 2024 Andy Mulcahy, Strategy and Insight Director, IMRGIf you are a regular reader of this column, you’ve probably gotten used to the updates often containing news that don’t paint a great picture of eCommerce performance. But I’m just the messenger! I ca ... -
Gavin Warwick, European Partnership Manager at supply chain software provider SmartFreight explains what’s exciting him about the industries today as well as the trends helping shape the future.
-
Meet Our Exhibitors: Gnatta's CEO Jack Barmby
05 Sep 2024Jack Barmby, CEO of communication tech provider Gnatta, discusses the industry trends he’s most looking forward to seeing at eCommerce Expo and Technology for Marketing this year as well as the bigges ... -
Beth Chapman, Managing Director at global delivery solution provider Starlinks Global talks to us about what she’s most looking forward to at the show and her advice for newcomers entering the industr ...
-
Georgia Leybourne, CMO at eCommerce inventory and order management software business Linnworks discusses the things she’s most looking forward to at the show and the importance of the event in bringin ...
-
Meet Our Exhibitors: Ecommpay's Moshe Winegarten
05 Sep 2024Moshe Winegarten, Chief Revenue Officer at payment service provider Ecommpay talks about the biggest challenges facing eCommerce retailers ahead of peak season. -
Meet Our Exhibitors: SnapFulfil's Chris White
05 Sep 2024Chris White, EMEA Chief Revenue Officer at warehouse management system SnapFulfil to discuss the key challenges he’s seeing in his sector and why events like eCommerce Expo and Technology for Marketin ... -
Meet Our Exhibitors: Ucraft's Founder Gev Balyan
05 Sep 2024Gev Balyan, Founder of eCommerce website builder Ucraft tells us what he’s looking forward to most from eCommerce Expo and Technology for Marketing this year and why the shows are so important in brin ... -
Pratik Padhiar, Director of New Business at digital marketing communications agency h2o Creative talks to us about the biggest challenges online retailers are facing right now and what’s exciting them ...
-
Meet Adam Ull, Global Product Information Lead at H&M, who is transforming commerce by using data and AI to enhance customer experiences across digital channels. He discusses building agile systems an ...
-
As we approach this year’s eCommerce Expo and Technology for Marketing events, Na’ama Sheba, Chief Marketing Officer at B2B payments provider Mondu discusses the hottest trends in eCommerce payments r ...
-
In the ever-evolving world of eCommerce, UK merchants must adopt strategic approaches to ensure sustainable growth both at home and abroad. In our recent webinar featuring Emily McMorran, CX Lead at w ...
-
5 Top Tips for Speaking at eCommerce Expo & Technology for Marketing
21 Aug 2024 Alyssia Smith, Senior Content Manager at CloserStill MediaSome essential tips to help you deliver an impactful presentation with Alyssia Smith, Senior Content Manager at eCommerce Expo and Technology for Marketing -
A new source of information for businesses wanting to expand and increase their customer base.
-
Health & Beauty: A Bright Spot For eCommerce
30 Jul 2024 Andy Mulcahy, Strategy and Insight Director, IMRGWhat a miserable year it’s proving to be for eCommerce. Revenue has performed well below expectation, site traffic overall has seen barely any growth in 2024 so far and conversion remains suppressed. ... -
LeMieux's Head of eCommerce On International Expansion Strategies
28 Jul 2024 Laura DazonShaun Loughlin, Head of eCommerce at LeMieux, shares his 20-year journey in retail and eCommerce, emphasising international expansion strategies. -
Building Strong Partnerships Between Retailers and Marketplaces for Excellent Customer Service
27 Jul 2024Discover how Deliveroo enhances grocery delivery by partnering with retailers, offering logistics, and advanced tech integration, ensuring fast and reliable customer service. -
Is Discounting Usage Intensifying in eCommerce?
26 Jun 2024 Andy Mulcahy, Strategy and Insight Director, IMRGExplore how increasing discount usage in eCommerce is impacting revenue growth in 2024. Discover the trends, challenges, and strategies retailers are employing to navigate tough trading conditions. -
How Big Bus Tours and Oban International Embraced Search Tech To Bounce Back Bigger and Better
26 Jun 2024Big Bus Tours transformed its digital marketing amid COVID-19, leveraging local insights and tech innovations. The result? Increased revenue, higher click-through rates, and record-breaking digital pe ...