Meet Our Exhibitors: Mahrie Boyle, VP, Integrated Marketing & Strategy, WooCommerce.
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What industry trends are you looking forward to seeing at this year’s eCommerce Expo and Technology for Marketing?
At Woo + Pressable, we’re excited to see how ecommerce businesses are using emerging tech to deliver faster, smarter, and more personal shopping experiences. From AI-driven product recommendations to friction-free checkout flows, innovation is moving quickly — and we love seeing merchants lean into it. We’re especially looking forward to conversations about site performance and scalability, because no matter how creative your store is, it needs a rock-solid foundation to thrive. The future of online retail is all about blending flexibility, speed, and reliability — and we can’t wait to explore what’s next at this year’s show.
What are the biggest challenges facing eCommerce retailers heading into Q4 and peak season?
One of the biggest challenges we see heading into Q4 is balancing demand spikes with a flawless customer experience. Peak season traffic can be unpredictable, and shoppers have little patience for slow load times, stock issues, or checkout hiccups. At the same time, competition is fierce — retailers are battling for attention across more channels than ever. Success this season will come down to preparation: ensuring your store is optimized for speed, your marketing is tuned to the right audiences, and your operations are ready to scale. In Q4, every click, second, and interaction counts — and preparation is everything.
What is most exciting to you about the eCommerce and digital marketing industry right now?
We’re inspired by how quickly ecommerce and digital marketing are evolving to put customers at the center. From hyper-personalized shopping journeys to creative content that drives genuine engagement, brands are finding new ways to connect beyond the transaction. The rise of AI and automation is making it easier to deliver the right message at the right time — while freeing up teams to focus on big-picture growth. What excites us most is the opportunity for businesses of any size to compete on a global stage with the right tools, smart strategy, and a platform built for speed and scale.
Why is it important to bring the industry together at events like eCommerce Expo and Technology for Marketing?
Events like eCommerce Expo and Technology for Marketing are where ideas spark, connections form, and the industry moves forward together. In a space that evolves as quickly as ecommerce, there’s no substitute for bringing people face-to-face to share what’s working, explore new tools, and tackle common challenges. These gatherings provide retailers, tech providers, and marketers with an opportunity to collaborate in real-time — often leading to partnerships and innovations that shape the year ahead. For us, it’s about more than showcasing products; it’s about being part of a community that learns, grows, and pushes the future of online retail forward.
What’s the best piece of advice you would give to new people joining the industry?
Stay curious, keep learning, and build a strong foundation from day one. The tools, tactics, and platforms in ecommerce will continue to evolve — but the need for a fast, reliable store never changes. Too many new retailers focus solely on the “front end” without considering the technology that powers it all. Choosing a flexible and scalable platform like WooCommerce means you can adapt as your business grows. Pairing it with hosting built to handle traffic spikes ensures your store stays open when it matters most. Invest early in the right setup, and you’ll be ready to scale when opportunity knocks.
If you got the chance to reboot any ‘90s or 2000s brand for 2025 eCommerce, which one are you bringing back and how are you marketing it?
We’d bring back Circuit City as “The City That Ships,” where tech dreams meet two-day delivery. Imagine a neon-soaked online storefront packed with gadgets, gaming gear, and the occasional “mystery tech box” drop for thrill-seekers. Woo would run the engine room—handling flash sales, bundles, and back-in-stock alerts—while Pressable keeps the lights on (and the checkout fast) during those wild midnight launches. Marketing would lean into full retro revival: ‘90s commercials remade for TikTok, loyalty points called “City Cash,” and virtual “aisles” you can wander in VR. It’s everything you loved about hanging out in the store—minus the long checkout line.
The Global Shopper Has Changed — Has Your Strategy?
Mahrie Boyle, VP, Integrated Marketing & Strategy, WooCommerce
For ecommerce leaders, marketers, and brand builders, this session reveals how intentional shoppers are reshaping discovery, trust, and loyalty — and offers a blueprint for adapting strategy to meet them where they are.
Date: Thursday, September 25, 2025
Stage: The Future of Digital Commerce
Time: 15:00-15:25
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