Meet Our Exhibitors: Andreas Rudl, CMO at Bluestone PIM
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As eCommerce Expo and Technology for Marketing draw near, Bluestone PIM shares the trends shaping commerce in 2025, the biggest challenges facing retailers, and their best advice for new professionals.
1. What industry trends are you looking forward to seeing at this year’s eCommerce Expo and Technology for Marketing?
At Bluestone PIM, we’re looking forward to seeing the spotlight on product experience management, AI-driven personalization and composable commerce, at this year’s eCommerce Expo and Technology for Marketing. These trends signal a shift toward more agile, data-driven, and customer-centric commerce. We’re also excited about the increasing focus on sustainability and omnichannel integration, as brands work to deliver seamless experiences across every channel. With enriched, consistent product data at the core, businesses can unlock these opportunities and create meaningful, engaging shopping journeys. Bluestone PIM is proud to support brands in turning these trends into real competitive advantage.
2. What are the biggest challenges facing eCommerce retailers heading into Q4 and peak season?
Heading into Q4 and peak season, eCommerce retailers face rising expectations for speed, personalization, and seamless experiences. Managing accurate, enriched product data across multiple sales channels remains a challenge, especially as assortments grow and promotions intensify. Supply chain volatility and inventory visibility add further pressure, while the demand for rapid fulfillment continues to rise. On top of that, sustainability, compliance, and consistent branding require precise coordination. Bluestone PIM helps retailers navigate these challenges by centralizing product information, enabling agility, and ensuring every channel delivers the right message, product details, and customer experience—at the right time.
3. What is most exciting to you about the eCommerce and digital marketing industry right now?
What excites us most about eCommerce and digital marketing right now is the rapid evolution toward smarter, more connected experiences. AI-powered personalization, composable commerce, and omnichannel integration are redefining how brands engage with customers. At the same time, the emphasis on product experience management is creating new opportunities for retailers to stand out with richer, more consistent content. The industry’s focus on agility, sustainability, and data-driven decisions is reshaping strategies at every level. At Bluestone PIM, we’re energized by how these trends empower brands to create meaningful, seamless, and impactful shopping journeys across every channel.
4. Why is it important to bring the industry together at events like eCommerce Expo and Technology for Marketing?
Such big conferences are important because they bring the industry together to share insights, showcase innovation, and tackle common challenges. In such a fast-evolving space, collaboration drives progress—whether it’s improving product experiences, data management or navigating omnichannel complexity. These events create opportunities for retailers, technology providers, and partners to exchange ideas, explore emerging trends, and build relationships that fuel growth. At Bluestone PIM, we see them as catalysts for innovation, enabling brands to align strategies, adopt best practices, and ultimately deliver better, more seamless experiences to customers worldwide.
5. What’s the best piece of advice you would give to new people joining the industry?
For anyone new to eCommerce and digital marketing, our best advice is to stay curious and adaptable. This industry evolves at a remarkable pace—technologies, customer expectations, and market dynamics change constantly. Invest time in understanding the fundamentals of product data, customer experience, and omnichannel strategies, as these are the backbone of success. Build strong networks, learn from peers, and embrace innovation, whether that’s AI, composable commerce, or sustainability initiatives. At Bluestone PIM, we’ve seen that those who combine a willingness to learn with a focus on delivering real value to customers thrive in this fast-moving environment.
6. If you got the chance to reboot any ‘90s or 2000s brand for 2025 eCommerce, which one are you bringing back and how are you marketing it?
If we could reboot a brand from the ’90s or 2000s, it would be Blockbuster—reimagined for the streaming era with a modern eCommerce twist. The nostalgia is strong, but the approach would be different: a curated subscription model offering exclusive retro films, collectibles, and immersive digital experiences. Marketing would blend nostalgia-driven storytelling with data-driven personalization, leveraging social commerce, influencer campaigns, and experiential online events. At Bluestone PIM, we’d ensure every product—from limited-edition merch to digital memberships—was presented with rich, consistent content to capture the emotional connection while delivering a seamless, modern shopping experience.
Join Bluestone PIM at eCommerce Expo 2025, 24–25 September at ExCeL London, Booth L70, and don’t miss the 24 September keynote ‘H&M’s Digital Shift: Smarter Data, Transparent Products & Scalable Sustainability’ at 12:20 on the Future of Digital Commerce stage, showcasing how H&M and Sainsbury’s use AI and modular architecture to turn product data into a growth engine.
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