Co-located with Technology for Marketing

18 - 19 September 2024
ExCeL London

18 - 19 September 2024
ExCeL London

Content Hub

08 Dec 2023

Mastering Commerce Integrations for Outstanding Shopping Experiences

Mastering Commerce Integrations for Outstanding Shopping Experiences

Michael Scholz, VP of Product and Customer Marketing at commercetools, provides invaluable insights into adopting a composable commerce approach for crafting exceptional shopping experiences. Let's delve into the key highlights from this session and learn the secrets of mastering commerce integrations.


🎙 Listen to the Full Session: 


Key Takeaways:

  1. Introduction to CommerceTools: Michael Scholz commenced the session by sharing his personal connection to London and introducing CommerceTools, a provider of independent ecommerce components dedicated to enhancing shopping experiences.
  2. Simplifying Integrations: Scholz highlighted the evolving landscape of integrations, with CommerceTools leading the charge in simplifying the integration process. What once took weeks or months can now be achieved in minutes or days, allowing retailers to adapt swiftly.
  3. CommerceTools Connect: A game-changer in the integration space, CommerceTools Connect was unveiled. This integration framework empowers businesses to seamlessly select, configure, and manage ISV integrations through pre-built, enhanced, and custom connectors.
  4. Benefits of CommerceTools Connect: Scholz emphasised the multifaceted advantages of CommerceTools Connect, including reduced development costs, accelerated time to value, and enhanced resilience and security through Service Level Agreements (SLAs).
  5. In conclusion: Scholz urged attendees to embark on a composable commerce journey with CommerceTools, highlighting the significantly simplified landscape of integrations. The session concluded with a call to action for businesses to explore the enhanced possibilities in the realm of commerce.


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