Co-located with Technology for Marketing

18 - 19 September 2024
ExCeL London

18 - 19 September 2024
ExCeL London

Content Hub

06 Dec 2023

Gen AI revolutionising the retail industry

Gen AI revolutionising the retail industry

In a groundbreaking session at eCommerce Expo, Pedro Ramos, Head of Ecommerce at Havas Market, and Kaustav Bhattacharya, Chief Technology Officer at Inviqa, unravelled the profound impact of Generative AI on the retail industry. Let's delve into the key insights from their enlightening discussion, one year post the widespread availability of transformative tools like ChatGPT.


🔍 Session Highlights:

  1. PIM Evolution: Discover how Generative AI is influencing business growth through Product Information Management (PIM). Pedro Ramos and Kaustav Bhattacharya shed light on leveraging AI tools to swiftly cleanse and enrich product data, ensuring feature completeness.
  2. Accelerated Processes: Bhattacharya's insights into how Generative AI accelerates processes, streamlining tasks that once took hours or days. Ramos shared a remarkable example of expeditiously managing metadata for 35,000 products within a couple of hours.
  3. Content Creation: Explore the integration of Generative AI in leading content platforms, enhancing competitive edges and speeding up time-to-market. Bhattacharya illustrated how content management systems now assist copywriters by providing starter text, combating writer's block while maintaining brand tone.
  4. Sophisticated User Research: Uncover the power of Generative AI in user research, enabling more sophisticated analysis of vast user data volumes. Bhattacharya showcased interfaces like conversational bots that delve into user needs and mindsets.
  5. Emotional Nuance: The speakers emphasised the critical role of emotional nuance in human-like AI interactions. Advances in audio and voice generation preserve tone and inflection, eliciting appropriate emotional responses for enhanced user experiences.

🌐 Revolutionizing Retail: As we navigate the Gen AI revolution, retailers can harness these transformative technologies to enhance customer experiences, streamline operations, and stay at the forefront of innovation. Join us in embracing the future of retail with the power of Generative AI!


🎬 Watch the Full Session


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