Every time the world is introduced to a new social network, advertisers can add the platform to their marketing strategy as an additional medium that helps them communicate with consumers.
Video games are no different. The format has transitioned itself into one that goes way beyond gameplay. It is now a social network with billions of daily active users who log in to play, yes, but also to connect and converse with friends and strangers.
Like other social media platforms, advertisers can target users and share their messages inside games. What sets it apart is the amount of creative freedom advertisers have.
For brands that use a multi-channel approach, adding in-game ads to their marketing mix provides another way to win over customers.
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