)
Every time the world is introduced to a new social network, advertisers can add the platform to their marketing strategy as an additional medium that helps them communicate with consumers.
Each channel is slightly different in terms of user demographics and the creative opportunities it offers for advertisers. Brands that understand how to best utilize each outlet set themselves up for success and can achieve fantastic results.
Video games are no different. The format has transitioned itself into one that goes way beyond gameplay. It is now a social network with billions of daily active users who log in to play, yes, but also to connect and converse with friends and strangers.
Like other social media platforms, advertisers can target users and share their messages inside games. What sets it apart is the amount of creative freedom advertisers have.
For brands that use a multi-channel approach, adding in-game ads to their marketing mix provides another way to win over customers.
News for You
-
)
This is a pivotal moment for ecommerce marketers. As brick-and-mortar stores reopen and customers return to shopping in person, today’s marketing decisions will decide how many new customers ecommerce ... -
No-one knows what the future of commerce entails but it’s important we discuss it
12 May 2021 Ben Sillitoe, Journalist, Sillitoe MediaInstead of looking back on what has happened to the world of commerce in these challenging last 12 months, the brands set for success in 2021 and beyond are those with a strong eye on the future. -
)
International relations and humanising eCommerce
30 Mar 2021 Ben Sillitoe, Journalist, Sillitoe MediaIn March 2021 alone, two of the UK’s largest retailers announced major international eCommerce plays with Marks & Spencer expanding online to 46 new markets, and B&Q revealing plans to launch physical ... -
Social Commerce: Michelle Whelan, UK CEO, VMLY&R COMMERCE Q&A
25 Mar 2021 Michelle WhelanAfter March virtual, we caught up with Michelle Whelan, UK CEO, VMLY&R COMMERCE. Hear her fascinating insights on how social commerce is evolving and the impact of COVID-19. Plus an inside scoop on th ... -
)
Providing fast, always-on, personalized shopping experiences has traditionally been challenging. To develop loyal, repeat customers, online businesses need to be prepared to personalize their interac ...
.jpg)
.png)
