Exclusive early results reveal over 50% are planning a “large” or “complete” change in marketing strategy

Exclusive early results reveal over 50% are planning a “large” or “complete” change in marketing strategy

Exclusive early results reveal over 50% are planning a “large” or “complete” change in marketing strategy

20 May 2020
Sam Tidmarsh
Exclusive early analysis of responses from an expert senior marketers panel indicates over half of marketers are planning a large or complete change in their marketing strategy.

Technology for Marketing and ad:tech LDN, in collaboration with Capuchin Behavioural Science, will be releasing a marketing survey which looks at how marketers will rebound from the Covid-19 crisis.

Exclusive early results show that over 50% of marketers are planning a “large” or “complete” change in their marketing strategy.

In addition to this, early results suggest that as few as 5% of brands have the same budget as before the crisis.

The results suggest that the majority of brands are going to have to reconsider the ways in which they reach their audiences.

Dan Thwaites, co-founder and CSO of Capuchin Behavioural Science, explains,

It looks like change is set across the piece. But we’re starting to get a clear picture on the nuance of what is changing, where they see the opportunities and how they are thinking about their audiences. We look forward to sharing the final report.
 

One week left to take part

By taking part in this survey in collaboration with the minds behind Capuchin Behavioural Science, you can gain access to the full report on release.

If you haven’t already done so, you can take part below. The research closes off in one week, with results coming early June.

You can take part in the survey through this link.
 

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