Download now: Post-pandemic marketing report

Download now: Post-pandemic marketing report

Download now: Post-pandemic marketing report

Post pandemic concerns about changing customer behaviour, money and striving for a sense of normality figure highly on marketers’ concerns, according to the results of an expert panel released today by Capuchin Behavioural Science.

“Our report shows a massive impact on budget with 70% seeing a large or complete change and reveals the deep impact on marketing plans of the changes being planned” comments James Cragg, Chief Commercial Officer

The research was conducted across an expert panel of 85 marketing industry professionals in May / June 2020, seeking to understand the details of how strategies are changing for the rest of the year and beyond.

"Over half are planning a “large or complete” change in marketing strategy", adds Dan Thwaites, Chief Strategy Officer, “which is leading to further changes in creative execution, customer experience, products and propositions. We’re seeing brutal focus, removing anything unnecessary, unclear or uncertain, and attempting to achieve some degree of normality."

The report explores these changes further.

"Customer insight is still critical with a third of respondents maintaining spend in this area and a quarter expected an increase”, notes Patrick Fagan, Chief Science Officer, “with most respondents saying that psychographic segmentation, nudging, and proposition development have become more attractive.

“This is perhaps not surprising, as studies show that when people feel threatened they show predictable behavioural responses, including becoming more conservative, more risk-averse. This data-driven, scientific approach can also help combat other threat responses such as becoming more insular, and more stereotypical thinking."

Interestingly the workplace itself has also changed, with companies expected to become more caring and innovative, likely at the expense of being competitive and rule-focused.

Download the full report:

Form 'FB_74EBFC38-E999-C520-77D532F267F66B10' not found.
 

News for You

 

The latest insights and cutting edge news on evolving tools, trends, and technology to help you exploit new opportunities in the future of eCommerce.  

Loading
View all Content Hub
Loading
  • "We’ve been incredibly happy with the footfall and the quality of the conversations...we’ve had a couple of speaking slots…it was full with standing room only! It’s been a great event, really really enjoyed it."
    Marketing Manager, Akeneo
  • "The flow of people from the talks to the stands is really solid...this is the one UK conference we wanted to do this year and have a big impact at."
    Partner Manager, Big Commerce
  • "It has always been worthwhile coming to eCommerce Expo. A great mix of people we want to meet and catching up with partners. A good concentration of companies we want to work with. Likely to join next year"
    Senior Business Development Manager, Feefo
  • "It's great to meet real customers, listen to what customers are asking for, and target all customers from start-up's to large businesses. It's one of our favourite events, the stand has been very busy. There is always a buzz, and a nice easy atmosphere. We'll definitely be joining next year"
    Head of Shipping Solutions and Payment Channels, Royal Mail
  • "We come to meet existing customers, share thought leadership content, and generate leads"
    Event Marketing Lead, Shopify
  • "We come to eCommerce Expo to meet current clients and prospects and see how the industry is evolving. We have had great conversations with both B2C and B2B brands"
    Brevo
  • "eCommerce Expo is a bigger and busier event compared to other exhibitions. It's been very good in terms of raising brand awareness, lead generations, and thought leadership lessons learnt."
    Event and Campaign Manager, Maropost
  • "It has always been worthwhile coming to eCommerce Expo. A great mix of people we want to meet and catching up with partners. A good concentration of companies we want to work with."
    Senior Business Development Manager, Feefo
  • "It's important to attend because a lot of our prospects are here as well as our competitors. We have met companies with turnover of between five million to 50 million a year and we have had good conversations."
    Head of Strategy, Remarkable Commerce
  • "The event has provided brand exposure, an opportunity to mix with a multitude of businesses, and partnership opportunities.The break-away sessions are important and valuable."
    Head of Sales, Alliances, Experian

Sponsors & Partners

We couldn't run the event without the support of our fantastic sponsors & partners

SUBSCRIBE TO OUR NEWSLETTER

Sign up for the eCommerce Expo newsletter to keep up to date with industry news featuring interviews and content by our industry-leading speakers.

Subscribe here