This research from Smart Insights and the Technology for Marketing Virtual 2020 event explores the latest practices in how businesses manage improvements to their digital marketing activities.
Digital Marketing Optimization (DMO) is a process to improve the effectiveness and efficiency of key digital marketing activities that businesses must manage as part of modern marketing.
The response from participants clearly shows the opportunity for improved digital optimization in the businesses we surveyed. Findings and recommendations are grouped in three areas aimed at improving the commercial contribution of digital marketing for businesses.
1. Understanding customer journeys: this assesses the popularity of techniques
to research customer journey effectiveness and to provide relevant content and
offers to audiences through segmentation and targeting.
2. Enhancing customer experiences: we review who is responsible for managing
customer experiences and which KPIs are used to measure online customer
experiences.
3. Managing digital marketing optimization: covers the maturity of optimization
and the use of a marketing technology stack to support optimization.
Download the Report
News for You
-
)
Tips for improving UX and CRO with Sherene Perrier, Global Head of Ecommerce at ROLI
27 Oct 2020 Keren BowmanSherene leads the eCommerce strategy for ROLI, an innovative music technology company, with a particular focus on driving conversion and retention for sustainable growth. -
.png)
-
)
"It's more important than ever to invest in technology and innovation" Watch the interview with Michele Alessandrini, Head of Cloud Adoption, Net-A-Porter Group
24 Sep 2020 Keren BowmanAhead of the 2020 Virtual eCommerce Expo next week, we caught up with Michele Alessandrini, who leads Cloud Adoption at Net-A-Porter, the world's leading online luxury fashion retailer. -
.png)
What's been the impact of COVID-19 on cross-border ecommerce? Video interview with Neil Kuschel, CEO, Global-e
23 Sep 2020 Keren BowmanThe impact of COVID-19 on cross-border eCommerce: Best practices to increase international online sales during challenging times -
)
-
)
Take a seat and learn how the D2C model is changing and evolving to soar higher
16 Sep 2020 Branwell Johnson, Director of Content, Propeller GroupThe internet gave the early D2C start-ups potentially unlimited reach and a way to connect to customers in a personal, unique way. First wave players, such as Dollar Shave Club, excited the media with ...
.png){kind=logo}
.jpg.png)
.png)
