5 Top Tips for Speaking at eCommerce Expo & Technology for Marketing
)
Hello everyone! I’m Alyssia, the Senior Event Content Manager for eCommerce Expo & Technology for Marketing. If you're gearing up to speak at the conference, I’ve got some essential tips to help you deliver an impactful presentation. Here are my top five recommendations for making the most of your time on stage.
1. Be Practical
Whether you're on a panel, delivering a keynote, or participating in a fireside chat, focus on providing actionable insights and real-world examples rather than speaking in vague terms. Your audience is looking for concrete takeaways they can apply in their own work.
For example:
Don’t say: “It’s important to understand your customer to increase website traffic.”
Do say: “We weren’t achieving the click-through rates we needed to drive valuable traffic to our site. To address this, we segmented our audience based on purchase behavior and tailored our email campaigns accordingly. Last quarter, by personalising subject lines based on previous purchases, we saw a 25% increase in click-through rates.”
This approach ensures your audience leaves with specific strategies they can implement in their own businesses.
2. Use the Challenge > Process > Success Format
A powerful way to structure your presentation is by framing your points within the Challenge > Process > Success format. This method allows you to clearly articulate your journey and provide a roadmap for your audience to follow.
Let’s take Innocent Drinks as an example:
Challenge:
Raise awareness and funds for Age UK while promoting Innocent's values of community and sustainability.
Process:
-
Creative Concept: They invited people to knit tiny woolen hats for their drinks, with a donation made to Age UK for each hatted bottle sold.
-
Community Engagement: Partnered with knitting groups, schools, and individuals to create and donate hats, fostering a community spirit.
-
Marketing Campaign: Utilised social media, email newsletters, and in-store promotions to spread the word and encourage participation.
-
Collaborations: Worked with retailers to display hatted bottles prominently and raise awareness about the campaign's cause.
Success:
The campaign generated over 7.5 million knitted hats and raised more than £2.5 million for Age UK, significantly boosting brand visibility while reinforcing Innocent's image as a socially responsible brand.
This format not only gives your audience a clear understanding of your journey but also provides valuable guidance for their own strategies and plans.
3. Increase Audience Engagement with Prizes
Everyone loves a freebie! If you're representing a well-known brand, consider offering some of your products or services for free during your session.
You could announce at the beginning, “At the end of the session, we’ll be handing out some of our chocolate bars, drinks, or offering free training to whoever asks the best questions during the audience Q&A.”
This not only keeps your audience engaged throughout the session but also gives you a chance for some extra branding.
4. Put Yourself in the Delegates' Shoes
When preparing your presentation, think about what you would want to see if you were in the audience. Here are some key aspects to focus on:
-
Vocal Enthusiasm: Vary your tone to keep the audience engaged, articulate clearly, and pace yourself effectively.
-
Warm Body Language: Stand confidently with your shoulders back, make eye contact (but don’t overdo it), and use your hands to articulate points. Avoid repetitive, distracting movements like swaying or repetitive gestures.
-
Engaging Visuals: I have now been working with event content for 5+ years and I still see speakers using decks that are way too text heavy. In our attention-scarce world, a text-heavy slide can be a major turn-off. Use images or videos as prompts to keep your audience visually engaged. This will require more practice to ensure smooth delivery, but it’s definitely worth the effort.
5. Provide Clear Takeaways
As you wrap up your session, make sure to offer clear, actionable takeaways. If you’re on a panel, the moderator will usually handle this, but it’s important for any presentation.
Your takeaways should answer these key questions:
-
What are the main points or findings from the session?
-
Why are these points important?
-
What should be the next steps or actions for delegates?
By focusing on these tips, you can ensure that your presentation is not only engaging but also provides valuable insights that your audience will remember long after the conference is over. Good luck, and I can’t wait to see you shine on stage at eCommerce Expo and Technology for Marketing!
Latest News
-
)
If you are a regular reader of this column, you’ve probably gotten used to the updates often containing news that don’t paint a great picture of eCommerce performance. But I’m just the messenger! I ca ... -
)
Gavin Warwick, European Partnership Manager at supply chain software provider SmartFreight explains what’s exciting him about the industries today as well as the trends helping shape the future. -
)
Jack Barmby, CEO of communication tech provider Gnatta, discusses the industry trends he’s most looking forward to seeing at eCommerce Expo and Technology for Marketing this year as well as the bigges ... -
)
Beth Chapman, Managing Director at global delivery solution provider Starlinks Global talks to us about what she’s most looking forward to at the show and her advice for newcomers entering the industr ... -
)
Georgia Leybourne, CMO at eCommerce inventory and order management software business Linnworks discusses the things she’s most looking forward to at the show and the importance of the event in bringin ... -
)
Moshe Winegarten, Chief Revenue Officer at payment service provider Ecommpay talks about the biggest challenges facing eCommerce retailers ahead of peak season. -
)
Chris White, EMEA Chief Revenue Officer at warehouse management system SnapFulfil to discuss the key challenges he’s seeing in his sector and why events like eCommerce Expo and Technology for Marketin ... -
)
Gev Balyan, Founder of eCommerce website builder Ucraft tells us what he’s looking forward to most from eCommerce Expo and Technology for Marketing this year and why the shows are so important in brin ... -
)
Pratik Padhiar, Director of New Business at digital marketing communications agency h2o Creative talks to us about the biggest challenges online retailers are facing right now and what’s exciting them ... -
)
Meet Adam Ull, Global Product Information Lead at H&M, who is transforming commerce by using data and AI to enhance customer experiences across digital channels. He discusses building agile systems an ... -
)
As we approach this year’s eCommerce Expo and Technology for Marketing events, Na’ama Sheba, Chief Marketing Officer at B2B payments provider Mondu discusses the hottest trends in eCommerce payments r ... -
)
In the ever-evolving world of eCommerce, UK merchants must adopt strategic approaches to ensure sustainable growth both at home and abroad. In our recent webinar featuring Emily McMorran, CX Lead at w ... -
)
Some essential tips to help you deliver an impactful presentation with Alyssia Smith, Senior Content Manager at eCommerce Expo and Technology for Marketing -
)
A new source of information for businesses wanting to expand and increase their customer base. -
)
What a miserable year it’s proving to be for eCommerce. Revenue has performed well below expectation, site traffic overall has seen barely any growth in 2024 so far and conversion remains suppressed. ... -
)
Shaun Loughlin, Head of eCommerce at LeMieux, shares his 20-year journey in retail and eCommerce, emphasising international expansion strategies. -
)
Discover how Deliveroo enhances grocery delivery by partnering with retailers, offering logistics, and advanced tech integration, ensuring fast and reliable customer service. -
)
Explore how increasing discount usage in eCommerce is impacting revenue growth in 2024. Discover the trends, challenges, and strategies retailers are employing to navigate tough trading conditions. -
)
Big Bus Tours transformed its digital marketing amid COVID-19, leveraging local insights and tech innovations. The result? Increased revenue, higher click-through rates, and record-breaking digital pe ... -
)
We are thrilled to reveal the initial category finalists for the 2024 eCommerce Awards. -
)
Bite-size updates on what happened in marketing and eCommerce this month, to keep you ahead of the curve and inform your campaigns. -
)
Meet SJ, AllSaint's Global Leader in CX, Fraud & D2C, as she tells you more about implementing AI at a major British fashion retailer, as well as strategies for payment security and fraud prevention -
)
The UK eCommerce market has underperformed in 2024, with actual revenue growth consistently below forecasts, though some sectors like health & beauty show resilience and potential for improvement. -
)
Insights on the transformative impact of generative Artificial Intelligence in eCommerce from daily applications to long-term implications. -
)
Meet Giovanni, Head of eCommerce Media Europe at Lipton as he shares valuable insights into effective eCommerce strategies and balancing creativity with data-driven decisions. -
)
A comprehensive examination of the advantages and limitations of Amazon advertising. -
)
Meet Robert Manning, Head of Direct to Consumer & eCommerce at Biotiful, who's spearheading the launch of ambient products through DTC channel in the rapidly growing gut health market. -
)
In a recent conference session, Andrew Ostcliffe, Oxfam's Head of eCommerce & Retail Innovation, shared key strategies for managing rapid eCommerce growth while integrating with physical store offerin ... -
)
In this conference Helen Slaven, Chief Revenue Officer at Poq, and Jennifer North, Head of Digital Experience at Hobbycraft, shared valuable insights into the pivotal role of mobile apps in driving cu ... -
)
2024 started off badly for eCommerce sales in the UK and it looked like demand might actually be getting even more suppressed; a real blow to a market that has seen 35 consecutive months of negative m ...
)
){kind=logo}
)
)
)
)
){kind=logo}
)
)
)
){kind=logo}
)
){kind=logo}
){kind=logo}
.png/fit-in/500x500/filters:no_upscale())
){kind=logo}
)
)
){kind=logo}
)
){kind=logo}
)
){kind=logo}
){kind=logo}
){kind=logo}
){kind=logo}
)
)
)
)
){kind=logo}
){kind=logo}
){kind=logo}
