Co-located with Technology for Marketing

18 - 19 September 2024
ExCeL London

18 - 19 September 2024
ExCeL London

Content Hub

27 Mar 2024

The 3 Keys to Success in eCommerce Right Now

The 3 Keys to Success in eCommerce Right Now

In this session led by eCommerce expert Chloë Thomas, attendees gained essential insights into thriving in the fast-paced world of online retail. With over two decades of experience, Chloë highlighted critical strategies for staying ahead in eCommerce.

🎧 Listen to the Full Session 


🎤 Key Insights:

  • Adapt to Change: Chloë stressed the need to adjust to economic shifts, industry trends, and evolving privacy regulations. Remaining flexible is vital for eCommerce companies to stay competitive.

  • Prioritise Profit: Instead of focusing solely on sales volume, Chloë advised prioritising profitability. This involves smarter inventory management, targeted promotions, and using marketing to maximise profits.

  • Engage with Compelling Content: Chloë emphasised the power of engaging marketing content that connects with consumers. Utilising storytelling, neuroscience, and understanding customer motivations can drive loyalty and engagement.

  • Test for Improvement: Testing, especially during peak seasons, is crucial for refining strategies. By experimenting with new platforms like TikTok and exploring alternative advertising channels, businesses can uncover growth opportunities.

  • Embrace Creativity: Chloë encouraged businesses to think outside the box. By trying innovative approaches, companies can stand out in a crowded market and discover new avenues for expansion.

In summary, success in eCommerce requires adaptability, profitability, engaging content, rigorous testing, and a creative mindset. By implementing these strategies, businesses can thrive in the ever-changing digital landscape.

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