Apteco launch into the healthcare market
Apteco's history stems from the commercial sector in the UK, and has expanded to provide customer data insights and campaign automation solutions to data scientists, marketers and charities all around the world. We're excited to now launch into the healthcare market with insights to redesign patient messaging around care pathways, giving organisations the tools to develop strategic communications so people make better lifestyle decisions, live healthier lives, and receive interventions when needed.
The Apteco healthcare platform provides a comprehensive population analytics and communications solution that converts data insights into action. Empower patients with targeted, nudge-based communications and interventions that help them make positive lifestyle changes.
Success story - Health Education England
Health Education England (HEE) have already seen the benefits of Apteco software. Before using Apteco, they received data separately from a range of different sources, all of which were disparate and siloed. Reports were in the form of linear Excel spreadsheets. Marketing communications were delivered through SQL scripts and API connections to the email service provider – with lengthy code that was difficult to put through a QA process in a timely manner.
On the result of utilising Apteco software, Darren Aldrich, Head of Communications at NHS Health Careers said: "Apteco software has led to many benefits for HEE. We've seen a decrease in turnaround times on complex user journeys, meaning savings to the taxpayer. Possibly the greatest benefit is access to real-time data allowing us to respond to stakeholder data requests immediately and think more strategically about future campaigns."
Apteco at the NHS ConfedExpo 2023
On 14 and 15 June, Apteco attended one of the largest and most significant healthcare conferences in the UK, the annual NHS ConfedExpo at Manchester Central. This conference attracted around 5,000 visitors across two days, the majority of whom are leaders and managers with real ability to lead and drive change in health and social care. It was a fantastic conference and the UK Apteco team enjoyed meeting new contacts in the sector.