We recently caught up with Shaun Abraham, as part of our Speaker Spotlight series of interviews. Shaun is Co-Founder, and Chief Executive Officer at Transaction Insights and has also held senior positions at J.P. Morgan and Bank of America. Transaction Insights is a full-service payments advisory firm that helps investors, retailers, and fintechs identify the changing nuances in the payment space and navigate to success in the future of payments.

London, UK – 15th February 2021: Starcom UK has released its consumer insights report: A Look Ahead to 2021.

Ajit Sivadasan is vice president and general manager of the Lenovo.com eCommerce business at Lenovo. As a founding executive of Lenovo’s global online strategy, Ajit leads a global team that has helped grow online B2B and B2C sales from five to over 35 countries and extend Lenovo.com’s footprint into more than 90 countries over 13 years. Through his efforts Lenovo’s online B2C sales have achieved more than sevenfold revenue growth and tenfold profit growth, and B2B revenues have increased substantially through custom portals for global and international customers.

 

One of Ajit’s passions is sharing best practices to help people develop organizational skills and new capabilities. He has delivered industry keynotes on a wide range of topics from big data and predictive analytics to user experience and customer satisfaction, and data-driven marketing. Before joining Lenovo, Ajit held leadership roles at Gateway, Deloitte, Zamil Steel, and Ashok Leyland.

Ajit holds a bachelor’s degree in industrial engineering from the University of Kerala in India, a master of science in industrial management from Northern Illinois University, and an MBA from Claremont Graduate University’s Peter F. Drucker School of Management.

Put your 2021 plan in context and seek new opportunities to develop effective strategies to grow your business.

What happened to Europe’s e-commerce logistics in 2020? 

David Williams, Ecommerce, DTC and Omnichannel Expert and ex Ecommerce director at Aspinal of London shares some of his predictions for this year in ecommerce, including the importance of tying up user experience with SEO – or Search Experience Optimisation!

Email remains king!

It’s the backbone of all marketing strategies with an off the chart ROI. However, inboxes are more crowded than ever before, so if you’re going to send emails, they better to be exceptional, eccentric and engaging; take it seriously.

The Covid-19 pandemic has forced all of us to reassess how we live, and how we travel. In our quest for more space or a different way of life, the pandemic has led many of us to improve our homes. It has made us value what our homes really mean to us, and what part they play in our all-round happiness.

Global home swapping platform, Love Home Swap understands the importance of their members’ homes and the opportunities they can provide to owners. Through its newly released annual report ‘Home Swapping: The Future of Travel’, Love Home Swap reveals that home swapping could save consumers £65,200 on holidays over a 20-year period*. And with 84% of British homeowners having not yet released the holiday equity from their properties by joining a home swapping site, millions of pounds are currently being missed out on.

We recently hosted a webinar on one of the biggest issues facing retailers both small and large and anyone who sells online – scalability and ensuring that your website and operations can handle some of the huge spikes and fluctuations in demand that we have witnessed during the last 12 months since COVID forced many of us to shop online. You can catch up on the webinar, featuring speakers from Couchbase, Look Fabulous Forever and IMRG.

2020 might have been a year like no other, but it highlighted yet again the importance of online retail. Simply having an eCommerce platform is no longer enough - being able to handle extreme peaks in demand during unpredictable circumstances, has now been proven to be the difference between survival or bankruptcy for some retailers.