Your guide to how the COVID-19 has impacted ecommerce in the UK and around the world. Learn how buyer behaviours have shifted throughout the pandemic and how you can adapt to better meet expectations.

For ecommerce marketers, it’s not easy to constantly find new users, sell them on your value proposition repeatedly, or build a brand the way you want, especially when acquisition costs are climbing s ...

After a huge success in 2020 and March 2021, eCommerce Expo and Technology for Marketing are back again, this time taking place virtually on 28th – 30th September 2021. Brought to you by CloserStill Media, the multi-award-winning exhibition management company, this year’s digital experience will host an incredible list of keynote speakers from brands such as Estee Lauder, Selfridges, Unearthed.co, Astrid and Miyu and so many more.

We’re excited to announce that we have partnered with Raconteur to publish a report on the 'Future of Ecommerce' in The Times.

This 16-28 page report highlights trends and innovations in ecommerce to The Times readership of 1.05 million and a national circulation of 408,000 copies. The Times is a leading newspaper in the UK reaching a key audience of C-suite, investors, business leaders and decision-makers.

Fostering a greater sense of community should be a key target for retailers in 2021 in whatever channel one operates on, according to many of the presentations at March’s expo.

The growth in retail subscription platforms, the need for more sophisticated and tiered loyalty schemes, and the race to build communities on Instagram and Facebook, and via user-generated content were all underlined during the event.

Martin Newman, widely known as The Consumer Champion, has put his 38 years of experience in consumer-facing businesses into his new book; ‘The Power of Customer Experience,’ and a brand new Mini MBA in Customer Centricity with the Oxford College of Leadership and Management and Oxford College of Marketing.

Just in case you missed ‘Expanding Internationally: Grow Your Business via Ecommerce’ [Hyperlink:  https://www.ecommerceexpo.co.uk/2021-cross-border-ecommerce] on 26th & 27th May 2021, you still have time to dip into sessions. At the starting line on Day 1 of our themed two-day event was our live ‘Welcome & Introduction’, pacing the way for 11 Sessions featuring 23 Speakers.

After the dust settled on what can only be described as two highly satisfying virtual events in September 2020 and March 2021, we have reflected on what these two dynamic gatherings have taught us.

This is a pivotal moment for ecommerce marketers. As brick-and-mortar stores reopen and customers return to shopping in person, today’s marketing decisions will decide how many new customers ecommerce brands will retain or lose.

Instead of looking back on what has happened to the world of commerce in these challenging last 12 months, the brands set for success in 2021 and beyond are those with a strong eye on the future.