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IMRG & SAP Zone

We know that many of you retailers find it challenging to improve your online performance. You have plenty of data, but what valuable insight can you learn from it? 

To help you improve your online performance and provide you with actionable tips, the IMRG & SAP Customer Experience Zone on stand E440 will host a series of online retail data workshops at eCommerce Expo taking place 26-27 September in London Olympia.

Presentation topics:
 

1. Mobile and checkout optimisation - IMRG will use their unique data sets, and practical insight from SAP Customer Experience, to highlight best practice across the mobile experience, including product pages and imagery. Plus, the mobile checkout will be closely examined to show ways to reduce abandonment rates.

You will learn:

  • How performance varies across smartphone and tablet devices
  • How the best – and worst – performing sites structure their mobile experience
  • Practices that can enhance – or restrict – the chances of customer conversion
     

2. Customer acquisition and site navigation - We will be showing the industry benchmarks for marketing channel revenue share and how that influences acquisition, including a special focus on email. Plus, the structure of the top performing retail sites will be revealed, along with best practice for increasing product page views.

You will learn:

  • Active customer retention and old customer reactivation rates
  • The percentage of new customers and their specific conversion rates
  • The split of traffic and sales across marketing channels
  • Behaviour across mobile devices
     

3. Multichannel and Click and collect - We will be revealing how multichannel retailers are performing relative to online only retailers across a variety of product sectors. Plus, there will be details on how some retailers get such high rates of click and collect.

You will learn:

  • How the best – and worst – performing multichannel retailers structure their on-site experience
  • How the best – and worst – performing online-only retailers structure their on-site experience
  • Where to focus attention in optimising various areas of your site
     
The workshops are filled with the best insight from our own Data Breakfasts and augmented with unique retail insight and case studies from SAP Customer Experience.

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