Maximising the power of first party data to drive growth.

First-party data has become a cornerstone of modern marketing, offering brands the ability to connect with customers more directly and effectively than ever before. This session will unpack how to unlock its full potential through:

• Monetisation – building retail media networks from your own data.
• Collaboration – tapping into other networks’ first-party data for growth.
• Activation – using your data across paid and owned channels to drive efficiency, targeting and personalisation.

At the heart of it all is identity: the foundation that makes first-party data accurate, scalable and growth-driven.