In this session, senior retailers from different sectors will share their perspective on what they believe is genuinely changing in customer behaviour, what may be overstated, and where the biggest differences are emerging between sectors, categories and customer types.

What you can expect to takeaway:

- Which customer behaviour shifts senior retailers believe will matter most over the next 18 months

- Where the impact of AI on discovery and decision-making may vary by sector, category and customer base

- Which long-held assumptions about the path to purchase may now need to be challenged