The Unified Journey: Crafting Fluid Shopper Experiences In A Fragmented Retail Landscape
24 Sep 2025
STEP TWO: CREATING A SMOOTHER ONLINE EXPERIENCE FOR YOUR CUSTOMERS
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For eCommerce leaders, marketers, and fulfilment specialists that want to boost conversion at checkout, optimise channel performance, and scale sustainably across markets.
Retailers today are under intense pressure to drive performance across increasingly fragmented customer journeys — from checkout experiences to multi channel attribution. This session will unpack how brands are leveraging modern composable commerce infrastructure with BigCommerce and Feedonomics to simplify complexity, increase agility, and drive measurable growth. You'll see how we’re helping brands overcome tech debt, unlock real-time data, and create conversion-first experiences at scale, whilst moving towards AI.
What you can expect to takeaway:- Learn how to reduce friction at checkout to increase conversion
- Discover how to evaluate and improve channel effectiveness
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