Majestic surveys and maps the Internet and has created the largest commercial Link Intelligence database in the world. This Internet map is used by SEOs, New Media Specialists, Domain Traders and online Marketing experts for a variety of uses surrounding online prominence including Link Building, Reputation Management, Website Traffic development, Competitor analysis and News Monitoring. As link data is also a component of search engine ranking, understanding the link profile of your own, as well as competitor websites can empower rational study of Search Engine positioning.