Kount, an Equifax company, uses data driven decisions and decades of unrivalled fraud experience to solve complex identity and fraud issues for 15,000 organisations around the globe in almost every vertical.

Our effective identity and fraud solution addresses the challenges not only associated with a payment but across every customer touch point, from new account creation, preventing account takeover, promotional code abuse and more. Kount offers everything you need in one easy-to-use platform.

With Kount you can: 

- Leverage Kount’s global data network to detect fraud as it emerges

- Enable intelligent transaction routing strategy to create frictionless experiences for good customers whilst blocking or challenging potential fraudsters.

- Create a customised fraud strategy to meet your specific business needs by combining AI machine learning with your bespoke business policies

- Use global data intelligence to identify and implement acquired insights as well as spot new market opportunities