Bizum has emerged as a leading mobile payment solution in Spain, offering instant transfers directly between bank accounts via users’ mobile numbers. Designed for convenience and speed, it integrates seamlessly with banking apps and facilitates both peer-to-peer payments and e-commerce transactions.

Supported by over 35 Spanish banks, Bizum boasts more than 27 million users and processes an average of 2.5 million transactions daily. The payment method is growing rapidly in popularity, with nearly 50% of Spanish consumers using it for online purchases, including mobile shopping and social commerce (TikTok, Instagram), driven by the country’s younger demographics (Gen Z & Millennials).

Bizum is accepted by over 50,000 e-commerce merchants across the country, and its inclusion in Exactly.com’s portfolio means UK merchants can reach more shoppers in Spain, which currently ranks fourth in Europe for online retail sales, following the UK, Germany, and France.

The addition of Bizum also forms part of a broader strategy by Exactly.com to strengthen its e-commerce payment solutions for micro-businesses and SMEs. The aim is to help them scale faster, improve conversion rates, and reduce spending on payment infrastructure — all of which have become key concerns amid proposed US transatlantic tariffs and continued economic uncertainty.

Mark Andreev, COO at Exactly.com, comments:

“The misconception that Visa and Mastercard alone are enough for doing business in Europe persists. However, with regulatory changes such as Brexit and growing competition from alternative payment methods, the rise of Google Pay, Apple Pay, and local solutions is steadily taking market share from traditional networks.

At Exactly.com, our goal is to help UK businesses scale smoothly without scaling the costs. We provide tailored solutions and ongoing business and IT support, ensuring our clients optimise conversion and expand effectively across the UK, EU, and beyond.”