What are your biggest concerns professionally?
Working in digital, one can easily feel overwhelmed with the sheer amount of information, tools and resources available to achieve goals online - this applies to both individuals and businesses. Skills must be developed at the fast rate of technology innovation and as a digital marketer and trainer, it is challenging to be on top of everything. That's not to say you have to know it all, but an open mind and an appetite for debates and conversations with peers is key to not becoming overwhelmed or siloed in a specialism.
What lessons have you learnt in your current role?
In my current role, I am fortunate to get first-hand insight into the world of UK SMEs and their journey getting to know and using digital to improve or maximise opportunities in their business. Some SMEs get it, whilst others are still figuring out what questions to ask but they are driven and determined to learn what's best for them. In that haste, it's important for them to learn to filter information, understand applicability of digital technology, processes and software and where their opportunity lies, so that resources are not wasted. I value this insight because it informs my training sessions and feedback for the Digital Garage project, part of our commitment to bring the skills people need the most to succeed online.
Who inspires you in the industry?
I'm often inspired by people most would not have heard about, because they tend to be low profile. I am inspired by young entrepreneurs at networking events speaking so passionately about technology and changing the world, as well as by academics and researchers in the field of digital technology and learning because of the immense work being carried out in the background to ensure policy and other high-level decisions are accurately informed.
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