Engineered serendipity - unlocking Discovery Commerce
This past year has seen sweeping shifts to how we live, work, communicate and shop. But what’s next? Which consumer behaviours will remain after Covid? And how can we set up to succeed as brands, marketers and advertisers in the long-term? In this session, Beth Horn, Facebook’s Head of Industry for Retail and eCommerce, will be sharing her thoughts on the future of commerce: from discovering new opportunities of growth through the rise of Discovery Commerce, to the technologies providing experimental online shopping experiences.