Reimaging Customer Experience At Point Of Need Across Channels
Nearly 75% of consumers used “a mix of physical stores, ecommerce, digital apps, social commerce, and marketplace platforms to buy products” during the pandemic, according to a Deloitte study. Customer expectations for a seamless experience across all of these will only increase as demand for buy online pick up in store (BOPIS),curbside pickup, real time inventory checks and loyalty programs gather momentum. Yet delivering this personalized experience across a variety of backend systems and channels can be a daunting undertaking for many brands. Join Eric Erway, Group Product Manager, Digital Experience at Adobe to hear how a composable, headless strategy can help brands streamline experiences, drive greater innovation, and move faster to stay ahead of the competition.