Conference Programme Virtual 2021

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Driving international D2C online sales: Never Fully Dressed’s Cross-Border Ecommerce Growth Strategy

28 Sep 2021
ECE - Cross-border Commerce & International Growth
Cross-border Commerce & International Growth

With shoppers worldwide increasingly turning to the web for their shopping needs, the global ecommerce market is growing rapidly, making international DTC trading a critical growth engine. However, British retailers and brands selling internationally have been faced with many challenges in recent years, such as regulatory changes following Brexit and the global logistical implications of Covid.

So how can retailers and brands adjust their cross-border ecommerce strategy to capitalise on this growing market and overcome these challenges?

Join our session to hear Never Fully Dressed’s Founder and CEO, Lucy Aylen, discuss the world-renowned fashion brand’s successful cross-border ecommerce strategy. We will take a deep dive into the brand’s international business expansion, examining how launching an advanced localised webstore and leveraging proven data-based best practices, enabled the brand to deliver an optimal international shopping experience and increase DTC sales across global markets.

Neil Kuschel, CEO Europe - Global-e
Lucy Aylen, Founder & CEO - Never Fully Dressed