Achieving Sustainable International Growth Through Effective Localisation
The adaptation of content to a specific market, channel and target audience is key to global marketing success and there's no replacement for specialist expertise when it comes to localisation – particularly given the high and ever-changing expectations of customers in different markets.
Technology alone isn't the panacea. It requires a unique combination of the right strategy, human talent and robust systems and processes to ensure success.
In this session, Simon Kinsey from TranslateMedia will discuss the opportunities and challenges brands face when managing localisation programmes across multiple markets at scale.