Beyond the “Buy Button”: Meeting revolutionary changes in B2B CX expectations through embedded finance
30 Sep 2021
ECE - Future of Digital Commerce
The delta between B2C buyer expectations and B2B buyer expectations collapsed during the pandemic. This revolutionary change has intensified the competition to “own” B2B customers. In response, companies must develop a future-ready and resilient payments strategy that goes beyond payment acceptance methods and addresses the complexities of truly frictionless B2B commerce. And while B2B embedded payments require more expertise and work to satisfy, B2B sellers and marketplaces that meet these heightened expectations will establish stickiness and loyalty with customers, and enjoy cost savings, increased revenue potential and better cashflow.