CDP vs DMP vs CRM: Replace or leverage? And How Do They Enable a Balance for Personalisation and Data Privacy?
29 Sep 2021
TFM - The Power of Data and Personalisation
We know that CDP, DMP and CRM are different solutions and can be complementary. In fact, a lot of the organisations are trying to harmonise their CRM, DMP and CDP in order to get the most out of it, and there are also organisations looking to consolidate their tech stack. We are going to take a look at how these tools can be optimised, and how we can use them as an enabler to create seamless and personalised customer journey without compromising on customers' data privacy.