Conference Programme Virtual 2021

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Now You’re Speakin’ My Language

29 Sep 2021
TFM - The Power of Data and Personalisation
If you want to access 95% of the world’s online GDP, you need to be translating content into 40 languages. To harness the power of personalization you first must start with speaking your customers’ native language. From there, this session will cover the ways personalization is more than just translation, it’s also localization. How can you do this efficiently when you have to support an iOS and Android app, website, support center, and other attributes of the global user experience? We'll cover this, and more.
Eliana Cameira, International Marketing Manager - Lucid
Adrian Cohn, Head of Marketing - Smartling