Conference Programme Virtual 2021

Headline Sponsor: eCommerce Expo Show Sponsor:
Adobe logo Eyezon Logo



Connecting bricks to clicks: Driving customer content based on location

29 Sep 2021
TFM - The Power of Data and Personalisation
The Power of Data and Personalisation


In this talk, we'll be revealing some brand new insights from the Fresh Relevance Geotargeting Consumer Trends Report which provides critical insights straight from consumers' mouths about what they want most from a localized shopping experience and how they see the physical store fitting into the multi-channel customer journey.

We'll be covering: 

  • Geotargeting tactics consumers want to see from online retailers
  • Fulfilment options that encourage consumers to make a purchase
  • How to customize content based on a shopper's location and interests
  • Real life eCommerce Geotargeting examples in action



Michael Hurley, Product Manager - Fresh Relevance