Connecting bricks to clicks: Driving customer content based on location
In this talk, we'll be revealing some brand new insights from the Fresh Relevance Geotargeting Consumer Trends Report which provides critical insights straight from consumers' mouths about what they want most from a localized shopping experience and how they see the physical store fitting into the multi-channel customer journey.
We'll be covering:
- Geotargeting tactics consumers want to see from online retailers
- Fulfilment options that encourage consumers to make a purchase
- How to customize content based on a shopper's location and interests
- Real life eCommerce Geotargeting examples in action