Conference Programme Virtual 2021

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5 Key Takeaways from the Year that Changed Everything from Salesforce's 7th Edition State of Marketing report

28 Sep 2021
TFM - The Future of Digital Marketing
The Future of Digital Marketing

The last year has introduced unforeseen levels of marketing innovation, transformation, speed and agility. Due to the global impacts of the COVID-19 pandemic, marketers have learned how to navigate uncertainty, balance constantly changing priorities and budgets, evolve their marketing messages, and work from anywhere. Salesforce's 7th Edition of the State of Marketing report asked 8,200 marketers around the world for their insights.

Join us as we dive into the data and discuss the biggest takeaways from a year unlike any other.

Learning Outcomes:

- How marketing leaders pivoted to address rapid and fundamental shifts in consumer behavior
- The impacts of a distributed workforce and how marketing leaders are enabling new methods of collaboration
- The data marketers are collecting to better understand their customer
- How marketing leaders are reskilling their teams to keep up with the speed and pace of innovation

Jonathan Beeston, Product Marketing Director, EMEA - Salesforce Marketing Cloud