Move over Millennials, there’s a new online shopper in town
After 14 months of pandemic-fueled, meteoric growth, what’s next in commerce? There’s no turning back, that’s for sure. Online buying is about to get a new tailwind: the Gen Z shopper. These true digital natives are poised to take a significant share of total retail spend and change the face of digital commerce. In this session, join Peter Sheldon, Senior Director of Commerce Strategy at Adobe as he explores the impact that Gen Z will have through the remainder of the decade and how online merchants and brands will need to adapt to stay relevant for an audience that is focused on expression, truth, and dialog.