Conference Programme Virtual 2021

Headline Sponsor: eCommerce Expo Show Sponsor:
Adobe logo Eyezon Logo



eCommerce Personalization using Computer Vision and Reinforcement Learning

29 Sep 2021
TFM - The Power of Data and Personalisation
Personalization has become a critical strategy in eCommerce to enhance customer engagement and drive sales. The goal is personalization on an individual customer level; however, this often has large data requirements. Join this talk to discover how you can successfully execute on a personalization strategy that uses AI but requires much less data. Then learn how to collect specific implicit and explicit user data over time to improve the personalization experience.
Dino Bernicchi, Head of Data Science - HomeChoice International PLC