Conference Programme Virtual 2021

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Go Bold or Go Home: How At-Home Content Marketing Has Shaped Brand Trends

29 Sep 2021
TFM - The Future of Digital Marketing
The Future of Digital Marketing

When the global pandemic COVID-19 hit the world and overturned everything, marketers had to do things differently. Content was no longer produced in big offices with a vast lineup of team members. Instead, creatives got down and dirty in their work-from-home environments to come up with content to rock their brands’ audiences, with brands also relying heavily on user-generated content. Today, as this pandemic is beginning to back away from the spotlight and things are slowly starting to get back to normal, marketers are faced with a lot of questions: Should brands rethink how to do things? Will this new way of doing things affect quality in the long run? Were the “old ways” overrated to begin with?

Firas Mghames, Managing Director - FEER McQUEEN