Go Bold or Go Home: How At-Home Content Marketing Has Shaped Brand Trends
When the global pandemic COVID-19 hit the world and overturned everything, marketers had to do things differently. Content was no longer produced in big offices with a vast lineup of team members. Instead, creatives got down and dirty in their work-from-home environments to come up with content to rock their brands’ audiences, with brands also relying heavily on user-generated content. Today, as this pandemic is beginning to back away from the spotlight and things are slowly starting to get back to normal, marketers are faced with a lot of questions: Should brands rethink how to do things? Will this new way of doing things affect quality in the long run? Were the “old ways” overrated to begin with?