Conference Programme Virtual 2021

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Digital Futures – Brand Purpose and The Future Shopper

30 Sep 2021
ECE - Future of Digital Commerce
Future of Digital Commerce
  • Gen Z as an insight into the future of shopping.
  • How have points of inspiration and purchase converged and what does this mean in terms of a shift from building brand equity via traditional means?
  • Examples of brands who are responding well by creating new shoppable categories online, updating content and imagery etc. (Selfridges & HURR, ASOS, Walmart etc).
  • What can we learn from China (AI driven Social commerce influencing supply chain to only produce what shoppers are interested in buying)
Chairperson
Debbie Ellison, Global Chief Digital Officer - VMLY&R Commerce
Speakers
Claire Hennah, Global Vice President of Digital Commerce - Unilever
Lucy Litwack, Owner & CEO - Coco de Mer