Digital Futures – Brand Purpose and The Future Shopper
30 Sep 2021
ECE - Future of Digital Commerce
Future of Digital Commerce
- Gen Z as an insight into the future of shopping.
- How have points of inspiration and purchase converged and what does this mean in terms of a shift from building brand equity via traditional means?
- Examples of brands who are responding well by creating new shoppable categories online, updating content and imagery etc. (Selfridges & HURR, ASOS, Walmart etc).
- What can we learn from China (AI driven Social commerce influencing supply chain to only produce what shoppers are interested in buying)