AI: The Secret Key to Enhanced Potential in Ecommerce


AI: The Secret Key to Enhanced Potential in Ecommerce

28 Sep 2023
Keynote Theatre

In this keynote, we will explore how AI can be used to create an improved customer experience, a more personalized customer journey, and prolonged customer engagement, resulting in more long-lasting customer relationships.

In the era of digital transformation, the customer experience has become the cornerstone of successful ecommerce. Today, we stand at the precipice of a new revolution, where Artificial Intelligence (AI) is reshaping the way we understand and engage with our customers.

AI is no longer a futuristic concept; it's here, and it's creating a buzz across different business verticals. It promises to ensure meaningful returns across various areas, and one of them is customer experience. The speed and precision of AI technologies, combined with human insights, provide the continuous intelligence needed for evolving customer experience trends.

By harnessing the power of AI, we can not only improve the customer experience but also drive brand loyalty, increase customer retention, and ultimately, boost our bottom line. Join me as we explore the future of ecommerce, where AI and customer experience intersect.

We will delve into the latest trends in AI, such as:

Predictive Analytics: AI helps businesses predict customer needs, generate future insights, and forecast trends with significant accuracy, leading to personalized service and recommendations.

AI-Powered Self-Service: Interactive voice and video responses and engagement bots.

Real-Time Visual Engagement: AI assisting customers in real-time, providing a more interactive and engaging customer service experience.

Augmented Reality: Enriching the customer experience and service experience by integrating augmented reality, offering customers an immersive and interactive way to engage with products and services.

Data Transparency: AI enables businesses to provide more data transparency, building trust and loyalty with customers.

Andrew McClelland, IMRG Consultant & Co-Founder - The Data Project Ltd
Karl Lillrud, eCommerce Expert & 2x TEDx Speaker - W.E. TOP Speakers
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