Long Live Email: why email is not dead and how to use it to engage customers and sell more

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Long Live Email: why email is not dead and how to use it to engage customers and sell more

27 Sep 2023
Keynote Theatre
Long Live Email: why email is not dead and how to use it to engage customers and sell more

Email is far from dead, and its impact goes beyond simply being a communication tool— it shapes our work lives, relationships, culture, and economies. This session will explore the role of email in personalising marketing for maximum profitability and discuss how merging technologies like AI will be transformative in helping e-commerce businesses and marketers tell their brand story, engage their customers, delight them, and deliver value on the way to increasing sales.

Join representatives from Shopify, StrategiQ Marketing, and Earl of East to hear about the importance of email and its role in the future of e-commerce marketing.

 

Chairperson
Jim Rudall, Head of EMEA - Intuit Mailchimp
Speakers
Renata Rocha, Head of Customer Acceleration-EMEA - Shopify
Lauren Boyton, Head of Customer Experience - StrategiQ Marketing

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