Co-located with Technology for Marketing

18 - 19 September 2024
ExCeL London

18 - 19 September 2024
ExCeL London

Conference Programme Keynote 2023


How MACH propels enterprise agility and innovation

28 Sep 2023
Keynote Theatre

This panel discussion will provide an introduction to MACH — its value proposition, the technical and organizational application of it, and how this ultimately helps enterprises to succeed in e-Commerce. The MACH (Microservices based, API-first, Cloud-native SaaS, and Headless) approach offers a unique opportunity to access a wide range of new, stable business capabilities quickly and improve efficiency, but many organizations struggle to make the transition. Hearing from three companies, we will explore the challenges and opportunities of MACH transformation and provide strategies for enterprises to overcome biases and resistance to digital change. Attendees will come away with a clear understanding of how MACH can drive digital success and propel their organization into the future.

David Hicks - XMCoach
Danielle Diliberti, CEO & Co-Founder of Sommsation - MACH Alliance Advisory Board
Matt Webb, Group Head of Digital
Claire Donald, Marketing Manager -

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