The rise of shopper mark two, what it means for every retailer
28 Sep 2022
The Digital Customer
The cost of living crisis has created a new breed of shopper, one who is not only savvy but ruthless with it and the implications for retailers are profound. Shopper mark two is a product of not only the extreme strain being placed on household budgets by the cost of living crisis but also the effects of world events and the fragmentation of the global supply chain ecosystem. This session will focus on not only the implications this has for retailers but also offers some practical advice on how to approach the challenges which this brings.
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