Co-located with Technology for Marketing

24 - 25 September 2025
ExCel London

24 - 25 September 2025
ExCel London

Conference Programme 2024

Loading

Winning the Customer Battle: Acquisition vs. Retention

19 Sep 2024
Data, Analytics & Personalisation

The age-old business dilemma. Should you focus on nurturing existing customer relationships or expand your customer base by acquiring new customers? While attracting new customers is vital for growth, keeping customers loyal and engaged is essential for long-term success.

In this session, we will explore the critical strategies and tactics for achieving success in both areas. Discover how integrated teams can collaboratively achieve monumental growth and learn from Kimberly as she shares insights on:
Achieving a balanced approach to sustainable growth
Harnessing the power of innovative promotions
Leveraging technology and data analytics

Speakers
Kimberly Ofrecio, Managing Director - Macdonald Hotels & Resorts | ex-Farfetch

With thanks to our sponsors & partners...