For marketers and ecommerce experts that want to understand how to leverage the daily routine to build long-lasting customer relationships. Data shows that we’re now living in The Routine Economy, where Millennial and Gen-Z spending habits are driven by the pursuit of routines that maximise value and convenience. This development begs the question: How do brands become a part of customer routines — and more importantly — how do they stay there? You can expect to learn: ● Why the daily routine is key in today’s shopping landscape ● Ways to integrate into customers’ daily lives by elevating their everyday ● How brands are creating routine-driven customer experiences that drive recurring revenue and business growth