Hyperpersonalisation, seamless omnichannel, generative Ai, AR, VR, instant & social commerce are just some of the trends we see now, but what else is on the horizon and how can you prepare? As we venture into the unknown, we can be sure the consumer journey will be more digitised by 2030, so how are brands and retailers taking advantage?   What you can expect to learn: - How ABOUT YOU, the world’s largest fashion online store for Gen Y&Z, is embracing this new paradigm with a combination of a unified commerce experience and flexible technology to bring the future shopping experience to life.