Co-located with Technology for Marketing

18 - 19 September 2024
ExCeL London

18 - 19 September 2024
ExCeL London

Conference Programme 2024

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Unlocking Potential for Brand & Performance: a Data-Driven Approach

18 Sep 2024
Data, Analytics & Personalisation
Unlocking Potential for Brand & Performance: a Data-Driven Approach
For marketers and senior executives to discover what a world class measurement and data driven automation suite looks like, across all marketing, from Croud the major international brand and performance agency.
 
What you can expect to learn:
- Analytics maturity framework
- An overview of the very latest thinking in cross media measurement
- Using predictive analytics for live marketing optimisation
- What works for brand marketing?
- Key methods, data and learnings
 
Speakers
Gabriel Hughes PhD, Global Director of Advanced Analytics - Croud

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