GenAI is playing a growing role in B2B content marketing and demand generation, but it is not a silver bullet. This presentation, based on the 2024 State of B2B Lead Generation Report from Demand Exchange and London Research, will explore the strategies being used by the most successful B2B demand gen marketers.

 

The session will cover trends, best practices and actionable insights to help you:

• Overcome lead gen challenges to get the most out of your demand generation activities.

• Improve your return on content investment by understanding how you can invest more effectively.

• Learn from B2B lead generation leaders so you can take your demand gen programmes to the next level.