Co-located with Technology for Marketing

18 - 19 September 2024
ExCeL London

18 - 19 September 2024
ExCeL London

Conference Programme 2024

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The impact of AI: Marketing jobs in 10 years' time

19 Sep 2024
AI Powered Marketing
AI
For marketers, eCommerce professionals, and business leaders who want to understand the future of marketing jobs and prepare for the AI-driven changes in the industry.
 
This session will explore the profound impact of AI on marketing roles over the next decade. We'll discuss how AI is transforming various aspects of marketing, from data analysis and customer segmentation to content creation and campaign optimization. The session will also provide insights on how marketing professionals can adapt and acquire the necessary skills to thrive in an AI-dominated landscape.
 
What you can expect to takeaway:
• Understand the key areas of marketing where AI is making the most significant impact, such as personalisation, predictive analytics, and automation
• Discover the new skills and competencies that marketers will need to develop to stay relevant and competitive in the AI era, such as data literacy, strategic thinking, and creativity
• Learn about real-world examples of companies and marketers successfully leveraging AI to drive innovation and business growth
• Take away practical strategies and actionable tips for preparing yourself and your organization for the future of AI-driven marketing
 
Speakers
Nisreen Ameen, Senior Lecturer (Associate Professor) in Digital Marketing - ROYAL HOLLOWAY, UNIVERSITY OF LONDON

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